Thursday, May 7, 2009

Ways to convert browsers into buyers


Experience shows that home buyers and sellers use the Internet for their research long before they are ready to contact an agent. From a home buyer perspective, that's a good thing, because Internet home buyers don't take as much work as non-Internet buyers.

So, what does that mean in terms of converting browsers into buyers? It means that your goal is to design a site that visitors will adopt as their home buyers headquarters. The odds are that visitors will not contact you the first time they visit your site. But, if you provide the right tools and information, they will stay on your site for a while when they visit, and they'll visit more often.

How do you make your site a home buyers headquarters? Here are some tips:

•Make sure the design of your site is professional. A first-time visitor to your site should feel welcome and should want to explore.
•Make sure the navigation is intuitive. Make it easy for your visitors to find what they're looking for.
•Present a compelling marketing message. Tell your visitors why they should work with you as opposed to any other agent. That's where a real estate brand is invaluable.
•Make your contact information easy to find. Make sure your address and telephone numbers are easily accessible.
•Create an information-rich site. This is important for the search engines as well as your visitors.
•Have RSS links to Blogs
•Give half of an article and have the online browser register for the remaining article.
•Have the browser register for a list of REO's, HUD'S, and Short Sale properties
•Give the first time home buyer enough valuable information that they will want to contact you
•Allow them to view 5 out of the 30 listings (exp.) and have them register for the remaining.
There are many book available for real estate agents to capture these leads that visit your website. Ask me about my favorite!!